Employee Engagement: The New Meaning of Gamesmanship

Employees love to be involved in the business and one of their biggest concerns is the health of the business, because it determines the security of their jobs.

Many companies hold “all-employee” or “Communication” meetings on a regular basis to share results or to discuss topics relevant to all employees, such as safety.  For the managers, it means sharing data (which some hate to do) and time away from what they perceive as more important tasks.  For the employees, it often means an hour of incredibly boring statistics and lecture from the management.

It can be difficult to see how well employees absorb what they’ve been presented, but I’m certain employees retain little of what they’ve seen and heard from these meetings because they’re overwhelmed by the masses of numbers that have been thrown at them.

I tried a different approach at one company.

To present my sales and business development numbers, I structured my presentation around the concept of the game show, “Who Wants to Be a Millionaire”.

We gave a few employees from the floor the opportunity to be “contestants” so they could answer questions about business development.  There were several questions along the lines of “How many new customers did we develop in the latest quarter?”  Each question had 4 possible answers.

Our contestants had support opportunities like “Lifeline”, where they could have a friend help, or “50/50” whereby two incorrect answers were eliminated.  Programming to do this in PowerPoint actually wasn’t all that hard, and it was more than adequate to re-create the gameplay.

When we did the presentation as part of our quarterly communications meeting, the employees ended up getting right into it.  Contestants had the audience shouting out what they thought was the right answer, and it really recreated the atmosphere of the TV show in our cafeteria.

Even though our segment was only supposed to run about 10 minutes, it was the segment the employees voted as most interesting.  They had some fun.  They were involved in the presentation and everyone got to participate in some way.  Best of all, they remembered the statistics we had presented.

Presenting data to employees can be a waste of everybody’s time if the message gets ignored because the way it’s being presented is overwhelming or just plain boring.  To some, it may be hokey to use the game show approach (and it probably isn’t appropriate for some topics), but the WAY in which the information is presented can have a dramatic impact on attentiveness and retention of that information.  If work can be fun, it no longer is drudgery.

Employee Engagement: Get Out of Your Office

It's been a long time since my last post - partly because I've been working and partly because I was working on one of my other blogs, Packaging: The Forgotten Medium.

My inspiration for this post - and for the next few - came from a meeting I had yesterday with a person in Human Resources, and we were discussing taking employee relations a step up into employee engagement.

When I moved from the world of Consumer Packaged Goods marketing into B2B sales and marketing, the general manager of the company I then worked for brought me into his office and gave me some of the best advice I've ever received.

He told me to buy some safety shoes and spend 30% of my time on the shop floor.  I asked why, because I  thought sales and marketing people needed to be out on the road in front of customers.  He said I needed to know everyone in the plant on a first name basis because, as part of the management team, we would be going out just prior to the Christmas break to extend our holiday wishes to all employees, and he wanted it to be more than just a perfunctory handshake.

Our plant had two unions and a history, under previous ownership, of bad  management-union relationships.  There'd been a few strikes in the past and the current owners wanted to make a fresh start.  Our GM told me that, in the past, it was like there were two worlds in the plant - shop floor and office - separated by a wall.  We needed to break down that wall and make the management more accessible and responsive to the union personnel.  Knowing everyone in the plant on a first name basis was an important part of this.

I followed his advice and remember putting on my safety shoes in preparation for my first time on the shop floor by myself.

I'd already been introduced at an all-employee meeting as a new member of the management team, so everyone knew I was the new kid on the block.  I'd also been around through the plant a number of times, but never on my own - usually giving customers a tour with my boss.

I walked up to the first of several laminators we had in the plant and approached the operator.  I asked him what this machine could do and how it worked.  For the next hour, I was taken on a thorough tour of the machine by the operator and learned a lot!  I appreciated the tour and what I could see was a sense of pride the operator had in his machine centre and a willingness to share that.

This was the start of a process of learning how to make a plant work more effectively, and my next few posts will be structured around this topic.

MAKING INTERNSHIPS WORK

When we hire students for summer jobs or internships, how many of us really challenge the students with work assignments? How often do we give them “safe” assignments or menial work just because it is easy and risk-free to do so.

My last summer job, before graduating with my engineering degree, was working in a process control laboratory for a large multinational. Technically, my job was to fill in for the regular chemists while they were on vacation. The plant relied on the data from the lab to control its operations, so it was an important role in keeping the plant running efficiently.

I was especially excited because my employer trained me to operate a million dollar mass spectrometer to analyze the ore samples for trace minerals/metals. It was a new technology we hadn’t really learned about in school, but the actual operation was really not that complicated, since the machine did virtually all the work.

However, one evening, when I was on night shift, the mass spec would not operate. The chemist who had been working with it during afternoon shift told me he’d been having problems with it.

The tests needed to be run somehow to keep the plant operating, and the only alternative was to use “wet” analytical chemical tests, for which we had a manual, but on which I’d had no training or experience. I called in to the main lab at headquarters and explained the situation and asked if they could send someone to check my results because I was unfamiliar with the wet tests and wanted to be sure I was providing reliable data to the plant.

About halfway through the shift, a chemist finally came over from the main lab and began to check the results of my testing by duplicating the procedure. Fortunately, his findings corroborated mine, and I felt very relieved and we worked together for the balance of my shift. Afterwards, my supervisor commended me for coping with the challenges of that evening and ensuring the plant had reliable data to operate by.

What I took away from this experience was that, by entrusting me with an important function and leaving me to operate an expensive piece of equipment, my employer was taking a big risk. I think this instilled a sense of responsibility in me that helped drive me to ensure I didn’t let them down. Something did, in fact, go wrong, but they had a backup plan and it was well enough documented that, even without training, I was able to follow it.

Dealing with a challenge such as this one built my self-confidence, and the commendation from my supervisor reinforced this.

Now fast-forward to about 30 years later, and our design department was hiring a summer intern.

Our design department manager wanted to assign the student to “assist” the other designers with some pretty safe tasks. However, during our interviews with the student, we discovered she has learned how to operate the same CAD software we used, so I told the design manager I wanted her to be able to produce workable designs on our CAD system.

As the summer progressed, she started out by doing some basic designs and we gave her opportunities to do more creative projects. Most importantly, on one project for our parent company, we used one of her designs and she got to see the project through to completion. She became very proficient with our software and was pumping out basic designs faster than the permanent staff. We were very pleased with her work.

As the summer came to a close, we took her out for an interview over lunch. During this, she mentioned enthusiastically that she felt she was the luckiest member of her class because she actually got to produce real designs. Most of her classmates were given menial tasks and never got the hands-on experience she got with us. She would have no hesitation about coming back with us for her next work term.

Internships or summer jobs are supposed to help students apply the skills they have learned in school and hopefully learn some new skills as well. These positions are an excellent way for an employer to assess a student as a potential permanent employee – but only if we take some risks and honestly give them the opportunity to apply their skills.

From the example I cited at the outset of this posting, that summer job in the lab helped me develop as a person as well as learn some very new technology. I suppose that experience influenced me, as a manager, to give our student designer a similar opportunity. That risk was rewarded with a very productive, motivated employee who exceeded our expectations.

Isn’t this what we all want?