Employee Engagement: Are Unions Really a Barrier?

Ask most people who work in manufacturing about how they feel about unions, and you’ll get mostly negative responses.

Unions have rules that are counterproductive. They protect poor or lazy employers. 
They’ll strike at the drop of a hat.  They result in higher labor rates.  Union people are antagonistic.

In my career, I‘ve worked in both unionized and non-unionized plants and had equal success in both. 

When in moved from CPG into B2B, I moved from one company with a history of labor woes to another. At my previous company, the plant employees had struck about a month after I’d joined.  At my new employer, I attended my first communications meeting in the first month.  The union representatives were extremely outspoken and confrontational with my boss, the general manager.  At my previous company, the plant was in a different city from our where our offices were located, so I was relatively insulated from the conflict during the strike there.  This time, I was seeing the result of years of poor labor relations first hand.  It was very unsettling.

Our management team overcame the labor relations issues at this company by devoting a portion of our time to being on the plant floor and to becoming approachable so the employees felt comfortable coming to us with questions or issues.

My next employer also was a unionized plant, though I never really noticed the presence or influence of the union when I was on the plant floor.

My sales team and I had been working on developing a new customer in the US. We had provided them sample material.  They never ran it.  I took their sales manager out on sales calls to see if we could jointly develop a new application for the customer’s product.  The project didn’t move forward, but at least we were able to communicate better, though they still had not found time to run our sample material.

It turned out the customer was planning to exhibit at a major industry trade show (as was my company) and I contacted the sales manager to suggest to him it might be a good idea to hand out some samples of their product at the show, and that we’d be happy to supply the material.  I’ll never forget his response.

“Ron, we have four other suppliers for our films and we still haven’t gotten around to qualifying the samples you provided.  However, none of those other suppliers offered to supply film for the samples we wanted to run.  Consider this your first order with us. And please bill us we couldn’t have you provide the film at your expense.”

We wanted to make a really good impression on this customer and provide him a first class product.  I asked our plant manager if I could meet with the operators who would be running the customer’s order.

I told the operators of our goal on this order and asked them how they wanted to run it.  What kind of printing plates?  What kind of inks? Which film supplier to use?  It wasn’t a very long meeting, but I came away feeling like we had a clear plan on how to produce this order.

When the customer received the order (on time, by the way), he called up to complain.

“We aren’t going to pay for gravure printing (a higher-resolution, more costly process than flexography). This job was supposed to be done flexo.  We need flexo printed film ASAP to make the show”

I explained to him, over the phone, that we had definitely used the flexo printing process on his order and that there would be no change in the price.  I asked him to get a magnifying glass and take a close look at the printing, and pointed out to him the characteristics that verified the printing was flexo.  The customer responded,

“Well, this is the best damn flexo printing I’ve ever seen!  I’m impressed.”

The trade show was a huge success for the customer.  His samples were well-received.

I also conveyed to the crew that ran his order the comments he’d made.  They loved it and you could see the pride on their faces.  They knew they’d done a great job.

Did I remember to mention this crew was all union?  I can only see how these guys put aside management-union bias to show off their skill.  And I never heard a negative word from the union local about meeting with their people or working with them.  We all won that day.

Employee Engagement: Learn to Walk the Line

A couple of years ago, I interviewed for a job as a General Manager for a manufacturing company.

When I was briefed about the position, I was told their employees were on strike and that I'd have to cross the picket line for my first interview.  I'd never crossed a picket line before, but there had to be a first time.

On the day of the interview, I drove out to the plant, and allowed some time to get there early enough that I could see the picket line and observe the procedure for crossing it.  The company had told me to allow 15-20 minutes just to get through the picket line.

The strike was an issue for the company.  They asked me if it would have any impact on their ability to acquire new customers. I told them it would, in my opinion, convey a company that was dysfunctional.  Even more so because the strike had gone on for two years without a settlement. The union involved in this case was the steelworkers, and I knew they had a reputation for being nasty.

I approached the picket line with trepidation.  One of the picketers came over to my car and formally told me there was a strike in effect and that I would have to wait for 15 minutes before I could proceed to the parking lot.

At this point, I thought about what I should do.  These picketers could potentially be employees I would have to work with on a day-to-day basis.  I could stay in my car for the 15 minutes or get out and talk to the picketers to see what I could learn about the strike.  I chose the latter.

Having told one of the picketers I was there for a job interview, I asked what the strike was all about.  They were very open in explaining the key issues behind the strike.  I asked them how they managed to cope with living having been out on the strike for such a long time and I heard stories about how some moved into other jobs or companies to be able to support their families.  They told me about what they had to sacrifice to make ends meet.  Somehow our conversation segued into talk about golf, football and other things.

The 15 minutes went by pretty quickly and the picketers gave me the go ahead to drive to the parking lot and gave me directions on how to find the entrance to the office.

The formal part of the interview was comparatively tame - a plant tour and discussion with the plant manager and the company's HR manager.  I was subsequently invited for a round of interviews at the company's corporate offices.

For this phase of interviewing, I met with people from R&D, Finance and Sales.  My final interview of the day was with the CEO.

He asked me how the day had gone and about my interest in the position.  Eventually, he got round to asking about the strike. The CEO proudly stated the company had brought on replacement workers who were exceeding the productivity of the union employees and the company was able to keep pace with demands of exiting customers.  He asked, as I'd been asked before, if I felt the strike would adversely impact their ability to attract new business.  

I told him the strike definitely WOULD give potential customers some concerns about the company's ability to supply them in a reliable manner.  Settling the strike had to be the top priority for the new GM.

The CEO told me, in no uncertain terms, he had absolutely NO intention of settling the strike.  They'd made offers to the union and the union was unable to sell those terms to their members, so the union was the problem.

From my viewpoint, I now had a clearer idea of why the strike had gone on as long as it had and who was responsible for that situation - and it wasn't the union.  At this point, I made up my mind that this was not a position or company I wanted to work for.

The Leadership of a company sets the tone for how it runs.  In this case, the leadership of this company was confrontational and this had created an atmosphere of distrust among the employees.  As it turned out, the plant I interviewed at was closed down and sold off within a year of my visit there.

They may be picketers, but they still are people.  If you treat strikers on an adversarial basis, you'll probably get a lot of push-back. Approaching them as people and showing some empathy helped me make the best of what could have been a bad situation. My approach was to treat crossing the picket line as a first interview.  I was almost 100% certain there would be some feedback to the company about how I behaved on the line, and I wanted that feedback to be positive.  I think I took the right approach.

The VALUE of SKILLS

When I was in high school, we had three academic streams. There was the truly academic stream for students destined for university. There was a more occupational stream for those students whose goal was simply to get a high school diploma. Then there was the 2-year occupational stream, with a focus on trades.

I trust you can sense a hierarchy of some kind in the descriptions. There certainly was among the students, with the university-bound students looking down on the OC-squad, as they were called, as somehow inferior.

How things change!

When I was in school, as most other kids do, I took shop – and was terrible at it. I’m left-handed. My father didn’t really have a shop at home to practice, and I think I’m not especially mechanically inclined – hard to admit for an engineer!

When I moved into industrial/B2B marketing, I spent increasingly more time in the plant trying to understand how things were done.

I found I came to admire the skills among the personnel on the shop floor.

Pressmen who could make fine adjustments on a $5MM printing press to get just the right color. By eye, they could tell whether an image was too warm (red), too dirty (black) or too cool (blue).

Gluer operators who could transform a die-cut sheet into a complex carton. They had to work out how to make each fold and to do it at as high a speed as possible.

Technicians who could fix a laptop, or build a plasma generator or get your car started – sometimes all of these in the same day.

Carpenters who can make perfect joints, or get a smooth finish on a wood project.

Plumbers who fix leaky toilets, install new pipes and faucets (without leaking).

In the neighbourhood where I live, we have a mix of “professionals” – i.e., lawyers, accountants, etc. – as well as some very well off trades people. The trades people are mostly contractors who are kept busy doing renovations on high-end homes, and are being rewarded handsomely for their skills.

I now see ads promoting the benefits of entering a trade. The school system used to be biased towards developing students for university and failed to produce enough trades people to meet the growing demand in an era in which the long-term skilled workers were retiring or leaving the system.

I play in a blues band, and what I see in this is that we each have our respective instrument to play and, if we all do our part, it sounds wonderful. Notwithstanding the occasional one-man-band busking on the street, each of us has to be proficient in his instrument. No one of us could do it all. We learn a little bit about each of the other instruments – not so much to become experts, but to understand the language unique to each instrument so we can make intelligent suggestions about what might work.

The bottom line is we ALL have our roles to play in making the organization work. It really is hard to say that one role is more important than the others. Despite what accountants might try to do to monetize the value of each job role, the truth is that if one job is not being done well, it can ruin things for the rest.

So let’s respect what each other has to contribute and help them do the best job they are capable of. All of us will benefit.